Marketing Analytics for Hospitals & Health Systems | Freshpaint
Solutions for Hospital & Health System Marketers
Grow Patient Volume. Prove Marketing Impact. Protect Patient Privacy.
Strengthen your marketing performance and show leadership real results with a privacy-first marketing platform that’s purpose-built for enterprise health systems. With Freshpaint, you can drive patient acquisitions, measure what works, optimize your spend, and protect patient data across every channel without relying on IT or worrying about compliance violations.
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Trusted by leading health systems nationwide.
The Results Healthcare Marketers Achieve with Freshpaint
Reduce patient acquisition costs, prove marketing impact to leadership, and eliminate HIPAA compliance risk while moving faster than IT-dependent alternatives.
5-25%
Lower patient acquisition costs
50%
Reduction in cost per click (CPC)
0
IT lift required for marketing teams to launch campaigns
BAA
covered for every integration, analytics tool, and ad platform connection
Why Hospital Marketing Teams Are Stuck Between Growth and Compliance
Large health systems face a unique challenge. Leadership demands measurable marketing ROI and service line growth. Compliance demands HIPAA protection and zero risk. Marketing teams want to stay nimble without relying on engineering or IT for every data request. They end up caught in the middle—unable to run modern digital campaigns because the tracking tools ad platforms rely on violate HIPAA.
Pressure to Deliver More With Less
You’re responsible for filling the patient funnel, yet leadership expects measurable new patient volume with flat or declining budgets. And since clicks and forms do not tell you who actually becomes a patient, it's nearly impossible to determine the best course of action to improve performance.
Can't Prove Marketing ROI to Leadership
Hospital CMOs operate under intense budget scrutiny but can't connect ad spend to patient volume. Without visibility into campaign performance, teams are forced to rely on metrics that don’t show whether patients actually followed through with booking or appointments. Leadership ends up seeing marketing as a cost center, making it nearly impossible to unlock more budget.
Third-Party Trackers Create Legal Exposure
Standard tracking pixels from Meta, Google, and analytics tools leak PHI, exposing you to lawsuits and OCR investigations. Taking pixels down protects compliance, but disrupts your entire marketing strategy by eliminating conversion tracking and wrecking campaign optimization. Cost per lead increases dramatically (up to 8x), forcing teams back to traditional media that can't measure impact.
The Freshpaint Platform for Health Systems
Solutions That Transform Healthcare Marketing
Freshpaint solves the privacy-performance gap with three integrated solutions. Together, they protect compliance, measure marketing impact to prove ROI, and improve performance to reduce acquisition costs and scale growth
Improve Marketing Performance
Unlock measurable multi-channel marketing across the patient journey. Freshpaint brings privacy-safe conversion signals back to your ad platforms and enables HIPAA-safe lookalike, retargeting, and exclusion audiences based on your highest-value patients. You’ll grow patient volume without increasing spend.
- See a 20–50% lift in conversion rates
- Run retargeting, lookalikes, and exclusion campaigns
- Improve ad platform optimization with real conversion data
- Scale winning campaigns with confidence
Product Spotlight: Audiences
Freshpaint Audiences lets you build segments from EHR data, CRM records, and website behavior—all within a BAA-covered platform.
Measure Marketing Impact
Close the loop between ad spend and patient acquisition. Freshpaint equips marketing teams with the kind of evidence leadership expects: clear, defensible signals that reflect real impact. With a clearer picture of what’s actually driving momentum, conversations about investment, prioritization, and strategic direction shift in your favor.
- Prove which campaigns and channels drive patient volume and revenue
- Show CFOs defensible marketing ROI
- Get budget increases based on proven performance
- Position marketing as a revenue driver
Product Spotlight: Insights / Analytics
Unify performance data across channels. Make smarter budget decisions without exposing PHI.
Protect Privacy & Compliance
Safeguard your marketing strategy from compliance disruption. Pixels that help optimize campaigns also leak sensitive data, forcing teams to choose between performance and compliance. Freshpaint eliminates that tradeoff by replacing risky trackers with a privacy-compliant foundation that keeps your programs running smoothly.
- Built on a HIPAA-compliant foundation
- Eliminate legal exposure from pixels
- Restore conversion tracking and optimization
- Marketing moves at speed without IT bottlenecks
Product Spotlight: Web Tracker Monitor
See every tracker on your site and evaluate risk exposure. Stay audit-ready and protect your organization from lawsuits.
Proven Results
Real Impact From Leading Healthcare Organizations
CU Medicine Restored Marketing Visibility Without Compromising Compliance
When OCR guidance exposed compliance risks tied to digital tracking, CU Medicine made a decisive shift to a privacy-first marketing model.
Results That Matter
75+ Clinics Supported
Privacy-first analytics and engagement restored across a large multi-clinic network.
Recovered 4–6 Months of Lost Visibility
Marketing and website performance data were fully restored under HIPAA guidelines.
"Thanks to Freshpaint, we have a HIPAA-compliant, privacy-first approach to managing our user data, our marketing campaigns, and our video hosting.”
Michelle Malgesini, CU Medicine’s Associate Director of Marketing
The Freshpaint Difference
Why Hospitals Choose Freshpaint
Health systems evaluating marketing platforms aren’t just comparing features. They’re evaluating risk, scale, and long-term partnership. Freshpaint stands apart as a platform that’s already operating at an enterprise level, not adapting to it.
Purpose-Built for Large, Complex Health Systems
Calling Freshpaint purpose-built isn’t just an empty claim. It’s a reflection of the time spent designing a solution that works the way enterprise healthcare organizations actually operate. Compliance and performance are built in, which is why the platform’s already in production, at scale, with some of the largest health systems across the country.
Enterprise-Ready Without Long Build Cycles
Because Freshpaint is designed for how enterprise healthcare organizations actually operate, teams don’t need months of customization or ongoing engineering just to get value. Unlike other options that take months to get off the ground, implementation with Freshpaint takes about 3-6 weeks.
Built for Marketers, Trusted by IT and Compliance
Marketing speed often breaks down the minute compliance enters the conversation. But Freshpaint gives teams the best of both worlds. With no-code controls and built-in safeguards, marketing teams can make changes, launch campaigns, and optimize performance without waiting on engineering or risking compliance.
Supported by Teams That Know Healthcare
Other solutions provide generic or limited support that doesn’t account for the complexity of regulated healthcare environments. But Freshpaint’s customer success team is focused on helping healthcare organizations achieve their specific goals, while maintaining high standards for privacy and data quality.
Ready to Prove Marketing ROI for Your Health System?
Join 250+ healthcare organizations just like yours that are using Freshpaint to improve marketing performance—all while maintaining HIPAA compliance and eliminating legal risk.