One Dashboard. Every Channel. Real ROI.

Take control of your performance data by unifying your ad platforms into one privacy-compliant analytics dashboard. Freshpaint Insights helps you see true customer acquisition costs (CAC), prove that marketing works, and make budget decisions based on real outcomes.

Multi-touch

• Attribution beyond just last click
• First-party
• Data accuracy powered by your own events
• Daily
• Performance updates to iterate and optimize in real time
• Zero
• Data engineering required (built for marketers)

Why Healthcare Marketers Can't Measure Real Performance

Marketers in almost every other industry have access to unified dashboards showing CAC, return on ad spend (ROAS), and attribution across all channels. But healthcare marketers are stuck with fragmented tools that can't access patient outcomes, limited data or engineering resources to connect the dots, and compliance restrictions that block the analytics platforms everyone else uses.

Siloed Data, No Single Source of Truth

All your performance data lives in different systems (e.g., Google Ads dashboards, Meta reporting, GA4, agency spreadsheets, and CRM exports). When data is fragmented like this, it leaves you with no way to see cross-channel performance, compare true CAC by platform, or understand which campaigns actually drive patient visits.

Inaccurate Reporting Across the Patient Journey

Most ad platforms only see and credit their own touchpoints. As a result, the same conversion can appear more than once when numbers are viewed together, inflating totals in a way that doesn’t accurately reflect performance. Because each platform counts conversions independently, adding their numbers together can lead to an incomplete view of what’s really happening across the full patient journey.

Expected to Prove ROI Without the Team to Do It

Most healthcare teams simply don’t have the analytics or engineering bandwidth to reconcile data across all the tools they rely on, maintain attribution models, or build reliable reporting pipelines. Teams often spend more time wrestling with data than learning from it. By the time they have insights, budgets are spent, campaigns have underperformed, and opportunities are gone.

What Freshpaint Insights Unlocks

All Your Marketing Data in One Compliant Dashboard With Real-Time Insights

• Track users from ad click → site visit → conversion
• View key performance metrics (e.g., CAC and conversion rates) across all your platforms
• Attribute conversions accurately across the entire funnel
• See which campaigns drive real outcomes, not just web activity

Make Strategic Investments Faster and More Often

With unified metrics in one real-time dashboard, you can confidently invest in what’s working and adjust spend while campaigns are still live.

• Identify top-performing platforms, campaigns, and service lines
• Reallocate spend in real time based on performance
• Make strategic decisions in real time, not weeks later

Prove Marketing’s Impact

Freshpaint makes it easy to show how marketing investments translate into appointments, revenue, and business goals, so leadership can clearly see your team’s impact.

• Translate campaign performance into appointments and revenue
• Show leadership exactly which channels drive results to unlock more budget
• Align marketing results with the business goals and in the language your leadership cares about

Key Features & Capabilities

Everything You Need to Measure, Prove, and Improve Marketing ROI

Cross-Channel Performance Dashboard

See CAC, ROAS, and conversion volume from all your advertising platforms in one unified view. No more stitching together separate reports or switching between tools.

Multi-Touch Attribution

Reveal how every touchpoint influences conversion using attribution models like first-click, last-click, linear, U-shaped, or J-shaped. Build on your own first-party events, not black-box platform reporting.

Patient Journey Insights

See how patients move across channels before converting. View the sequence of touchpoints leading up to your key conversion event for clearer visibility into how your marketing efforts work together across the journey.

Real-Time Visibility

See what’s working (or not) with automatic performance updates as your campaigns run. Stop waiting for end-of-month reports or manual data pulls, and start adjusting budgets and strategies today.

Channel Comparison & Spend Optimization

Instantly compare performance across channels, campaigns, locations, or service lines to see where you get the best return. Identify which platforms deliver the lowest CAC, highest conversion rates, or best ROAS—then shift budget accordingly.

Minimal Engineering Effort

Access the full reporting coverage you need with minimal engineering effort and zero ongoing maintenance.

Compliance-Ready Analytics

Protect patient privacy while gaining full visibility into marketing performance with Freshpaint's HIPAA-compliant platform.

AI-Powered Recommendation Cards

See the top opportunities and risks in your marketing performance each week, with ranked recommendations powered by your own data, so your team knows what changed, why it matters, and where to focus next.

Industry Use Cases

Built for Your Type of Organization

Every healthcare organization needs different insights to prove ROI and optimize budgets. Freshpaint Insights adapts to each model and delivers the metrics that matter most to your business.

Hospitals & Health Systems

Marketing teams in large health systems manage dozens of service lines, hundreds of campaigns, and complex attribution scenarios. Leadership expects clarity across all of them. Freshpaint Insights brings that data together, making it easier to see which specialties, campaigns, and channels are actually driving ROI.

• Compare CAC and conversion rates across service lines (cardiology, orthopedics, oncology, women's health)
• Apply multi-touch attribution to understand how brand awareness and lower-funnel campaigns work together
• Communicate and report results in the outcome-based metrics your organization cares about

Multi-Location Performance Tracking at Scale

Multi-location urgent care chains, outpatient centers, and specialty providers need location-level insights to optimize campaigns across dozens or hundreds of clinics. Freshpaint Insights provides clear visibility into which locations, markets, and campaigns deliver the best CAC, making it easier to double down on what's working and cut spending where it isn't.

• Track CAC, appointment volume, and ROAS by location, market, and region
• Compare performance across 50-200+ locations from one dashboard
• Identify top-performing markets to guide expansion decisions and budget allocation
• See which channels work best in different markets

ROI Tracking for High-Value Procedures

High-value treatments like implants, orthodontics, and cosmetic dentistry come with long sales cycles that are nearly impossible to measure with standard ad platform reporting. With Insights, you can finally bridge the gap between ad clicks and completed procedures, giving marketing teams the clarity they need to justify spend and guide growth conversations with CFOs and PE partners.

• Measure performance across your DSO network to see which locations convert best
• Compare channel performance for high-value vs. lower-cost procedures
• Prove marketing ROI to PE firms and CFOs with revenue-based attribution

AEP Performance Analytics and Member Acquisition Insights

During Annual Enrollment Period, every day (and dollar) matters. National and regional payers need real-time visibility into which channels, creatives, and markets deliver the lowest cost-per-enrollment. Freshpaint Insights gives you the data to optimize during AEP and prove ROI to leadership year-round.

• Monitor lead generation and conversion rates by channel and market
• Compare performance across Medicare Advantage, MedSup, and D-SNP campaigns in real-time during AEP
• Understand how year-round upper-funnel brand campaigns support conversions during your open enrollment period through multi-touch attribution

DTC Campaign Performance Without Sensitive Data

Pharmaceutical companies, medical device manufacturers, and virtual care platforms running direct-to-consumer campaigns need compliant analytics that connect ad clicks to trial sign-ups and enrollments. Freshpaint Insights gives you full visibility into campaign performance without exposing sensitive data.

• Track conversions across all DTC channels
• Measure performance by campaign strategy without exposing patient health information
• Compare channel effectiveness for awareness vs. conversion-focused campaigns
• Apply multi-touch attribution to understand the full patient journey from education to action
• Prove ROI on educational content, video campaigns, and sequential marketing strategies

Common Questions About Freshpaint Insights

How is Insights different from Google Analytics or other analytics platforms?
Freshpaint Insights is built specifically for healthcare and compliant by default. Unlike GA4, Looker, or Adobe Analytics, which show onsite activity, Insights unifies performance across your ad channels using first-party data, something traditional analytics tools can’t provide without extensive engineering.

Can I still use Google Analytics alongside Insights?
Yes. Many customers use GA4 for basic website analytics and Insights for marketing performance and cross-channel attribution. Insights shows cross-channel CAC, CPA, CTR, and ROAS for your connected ad platforms.

Does Insights require data engineering or technical resources to set up?
No. Insights is built for marketers. Once your Freshpaint integrations are connected (which our team helps with), Insights automatically pulls data and generates dashboards. No SQL, no data pipelines, no dev tickets required.

What attribution models does Insights support?
Insights supports multiple attribution models: first-click, last-click, linear, U-shaped, or J-shaped. Switch between models to understand how different touchpoints contribute to conversions across the patient journey.

How often does Insights update with new data?
Insights updates continuously as campaigns run and conversions happen. You don't wait for end-of-month reports. You get to see performance today and adjust budgets or strategies immediately.

Can multiple team members access Insights?
Yes. Marketing teams, analytics teams, executives, and agencies can all access dashboards with appropriate permission levels.