Safeguard Your Marketing Strategy From Compliance Disruption

Lower HIPAA risk, avoid regulatory penalties, and build trust between marketing and compliance, so you can grow without creating liability.

The Healthcare Marketing Compliance Gap

Your marketing strategy is at risk. OCR enforcement actions, class-action lawsuits, and state privacy laws are cracking down on healthcare tracking practices. One compliance violation could shut down your campaigns, trigger costly fines, or derail growth strategies you've spent years building.

Risky Web Trackers Create Exposure

Your website is likely leaking sensitive data to ad platforms and analytics tools right now, exposing your organization to regulatory enforcement, class action lawsuits, and compliance audits. Even if you didn't intend to share sensitive data, third-party pixels are doing it by default.

Consent Banners Aren't Enough

A consent banner doesn't stop sensitive data, including PHI, from flowing to platforms. It just records preferences while pixels still fire, creating exactly the kind of gap that regulators and plaintiff attorneys target in enforcement actions and lawsuits.

Compliance Creates New Problems

You’ve spent years building a digital marketing strategy, but pressure from internal compliance forces you to shut off pixels and abandon channels that drive growth. Now, you’re left operating in the dark, losing the ability to measure, learn, and move forward.

Freshpaint Gives You a Privacy-First Foundation That Protects Your Strategy Without Sacrificing Performance

Stop letting compliance fears stall your marketing. With HIPAA-compliant tracking infrastructure built for healthcare, you get visibility and control over every data flow. Marketing and compliance finally work together, and leadership gets confidence that growth won't create liability.

Key capabilities / features

The Tools to Protect Privacy & Compliance

Freshpaint gives you purpose-built products that work together to eliminate privacy risk, provide audit-ready documentation, and give leadership confidence that marketing won't create liability—all while preserving performance.

Web Tracker Monitoring

Key Benefits:

• Automatic discovery of all trackers on your site—even hidden ones
• Real-time alerts when new trackers appear without approval
• One-click blocking of risky data flows to non-BAA tools
• Audit logs showing exactly what data was shared and when
• Server-side filtering that strips sensitive data before it leaves your environment

Consent Management

Key Benefits:

• Granular consent controls by tool, data type, and purpose
• Enforcement across all downstream platforms
• Audit trails for regulatory reviews and compliance documentation
• Pre-built templates that meet HIPAA, state privacy law, and GDPR requirements

Event Tracking

Key Benefits:

• Event-level control to decide what each tool can and can't access
• Automatic PHI filtering with customizable allowlists and blocklists
• Visual governance interface with no coding required
• Real-time enforcement that stops risky data flows before they happen

Compliant Tracking

Key Benefits:

• BAA-covered tracking infrastructure that replaces risky third-party pixels
• Server-side data collection so PHI never reaches third-party platforms
• Works with all your existing marketing tools through 100+ integrations

Built for Your Type of Organization

Different healthcare organizations face different compliance pressures. Freshpaint helps you lower risk and build defensible strategies, no matter your vertical.

Key Applications:

• Replace risky GA4 and advertising pixels across all hospital websites and patient portals
• Centralized governance for multi-site systems with one policy enforced everywhere
• Audit logs for compliance reviews, OCR investigations, and internal audits

Unlock Your Marketing Potential

Protecting your strategy is just the foundation. Once compliance risk is mitigated, unlock performance and measurement.

Turn Proof Into Performance Gains

With your privacy infrastructure compliant and defensible, you can use it to drive growth. Activate new channels, build better audiences, and optimize campaigns while maintaining the compliance foundation that protects your strategy from disruption.

Prove Your Value With Compliant Data

Use your privacy-first infrastructure to connect ad clicks to attended appointments and prove ROI. When your measurement is both accurate and compliant, you earn leadership's trust and unlock budget to grow.

Common Questions About Protecting Privacy & Compliance

How do I know if my website is currently leaking PHI?

Most healthcare websites are leaking PHI right now through third-party pixels and trackers. Freshpaint can scan your site in minutes and show you exactly which tools are collecting sensitive data and where it's going. Get a free Web Tracker Audit to see your risk.

Isn't a consent banner enough to stay compliant?

No. Consent banners record user preferences, but they don't actually stop pixels from firing or data from flowing to third-party platforms. Regulators and plaintiff attorneys have explicitly called out consent-only approaches as insufficient. Freshpaint blocks unpermitted data from leaving your environment. Consent is evaluated instantly, and downstream tools only receive data when they’re allowed to.

What happens if we get an OCR investigation or class action lawsuit?

With Freshpaint, you have audit trails showing exactly what data you collect, where it goes, and how you control PHI. This documentation is critical for defending against enforcement actions or class-action lawsuits. Plus, Freshpaint’s infrastructure follows the approach outlined in updated HHS guidance for compliant use of online tracking technologies in healthcare, giving you a defensible position if regulators come knocking.

Do we have to shut down our marketing while we implement Freshpaint?

No. Most customers complete implementation in 3 weeks without disrupting campaigns. Freshpaint migrates your existing tags, sets up compliant alternatives, and transitions gradually. This lets marketing stay running while you eliminate risk.

How do we get buy-in from our legal and compliance teams?

Freshpaint is designed to make compliance teams say "yes" instead of "no" by providing documentation, audit trails, and BAA coverage that meet their requirements. Most customers find that legal becomes their biggest advocate once they see how Freshpaint reduces organizational risk.