Send Clean, Compliant Customer Data to Your Warehouse

Freshpaint automatically syncs your behavioral data into platforms like Snowflake, BigQuery, Redshift, and more with no custom data pipelines or fragile scripts, so your teams can query real customer journeys with SQL instead of wrestling with tracking tags and exports.

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Why healthcare teams struggle to get usable data into warehouses

Healthcare organizations want a single, trusted place to analyze journeys, ROI, and outcomes, but data is scattered across tools, constrained by privacy requirements, and often too messy or incomplete by the time it reaches the warehouse for anyone to fully trust it.

Reasons for Fragmented Data

• Fragmented Data and One-off Exports
  Marketing, product, and analytics data live in separate systems—ad platforms, web analytics, CRMs, EHRs—each with its own schema and permissions. Teams are stuck stitching CSVs together just to answer basic questions about acquisition, engagement, and outcomes.

• Custom ETL That’s Fragile and Expensive
  Every new question or tool often means another one-off integration or pipeline. Engineering has to build and maintain brittle jobs to move data into the warehouse, and any schema change risks breaking downstream reports. That slows decisions and makes data work feel risky.

• Inconsistent Schemas That No One Trusts
  Even when data does land in the warehouse, event names, properties, and identifiers are often inconsistent or incomplete. Analysts waste time normalizing tables by hand instead of running queries, and leaders lose confidence in the numbers they’re given.

Why connect your data warehouse to Freshpaint

Give Every Team a Single Source of Truth

Freshpaint streams unified behavioral data into your existing warehouse on a standardized schema, so marketing, analytics, finance, and operations can all query the same, consistent tables instead of working from conflicting exports.

Answer Deeper Questions With SQL, Not Guesswork

With raw event and identity data available in your warehouse, teams can analyze full journeys: which campaigns drive high-value patients, how consent impacts performance, and how behavior varies by service line or location—without waiting on new tags or one-off pipelines.

Move Faster Without Adding More Integration Work

Once Freshpaint is connected, adding new events or properties doesn’t require building fresh ETL. You opt them into the warehouse destination and they appear as new tables or columns, so you can support new use cases without constantly re-architecting data flows.

Key Features & Capabilities

Warehouse Sync Built for Modern Healthcare Data Teams

• Connect to the Tools You Already Use
  Send Freshpaint data into Snowflake, BigQuery, Redshift, Postgres, Azure, S3, and more, so you can keep your existing warehouse and BI stack while upgrading how data gets there.

• Standardized Event and Identity Tables
  Each event type lands in its own table, with consistent columns for core context (sessions, pageviews, devices, UTMs, referrers) alongside your custom properties, plus a dedicated table for identity data—so analysts can join and query without reverse-engineering every field.

• Automatic, Reliable Syncs
  Freshpaint keeps your warehouse up to date on a regular cadence, so teams can query near-real-time behavior without managing cron jobs or custom batch processes.

• Time Machine Backfills for New Questions
  When you define a new event, Freshpaint can backfill historical data into your warehouse wherever it’s available, so you don’t have to wait weeks or months to start answering questions about new behaviors.

• Built to Support Hybrid Tracking
  Whether you rely on Autotrack, Precision Tracking, or both, Freshpaint sends the resulting data into your warehouse on the same standardized model—giving you flexibility in how you collect events without creating chaos downstream.

Activate Your Compliant Data Across More Touchpoints

Use Freshpaint for compliant maps and video to bring the same privacy-safe data your teams query in the warehouse back into the patient experience on your site.

• Keep Maps Without the Privacy Risk
  Replace Google Maps with a compliant, privacy-safe alternative that still helps patients find nearby care, without sending sensitive health and personal data to Google or other third parties.

• Make Embedded Video Compliant
  Stream standardized behavioral and identity data from Freshpaint into Snowflake, BigQuery, Redshift, and more so your teams can analyze full journeys with SQL.

FAQ

Common Questions About Improving Marketing Performance

1. Do we need a new data warehouse to use Freshpaint?
   No. Freshpaint connects to the warehouse you already use—it doesn’t replace it. We send the customer behavior and identity data you select into platforms like Snowflake, BigQuery, Redshift, Postgres, Azure, or S3, so your teams can keep their existing warehouse and BI tools and simply get better data into them.

2. Which warehouses does Freshpaint connect to?
   Freshpaint supports leading platforms including Snowflake, BigQuery, Redshift, Postgres, Azure, S3, and others, so data lands in the same environment your analytics and data teams already trust.

3. What shows up in your warehouse once it’s connected?
   Freshpaint keeps your warehouse updated on a regular, automated schedule, so you’re working with recent data without maintaining your own pipelines.

4. How much ongoing work is required from engineering?
   Engineering usually helps with the initial warehouse connection. After that, most ongoing work is configuration—deciding which events and properties should flow into your warehouse—rather than building and maintaining custom ETL jobs.