Podcasts

Marketing Rounds—a Podcast by Freshpaint

Marketing Rounds is a Freshpaint podcast about how healthcare marketers drive growth without breaking measurement—or compliance. Hosted by CEO Ray Mina, each episode features operators who've moved beyond last-click thinking, built multi-channel strategies, earned executive buy-in, and figured out how to measure what actually matters.

Find Marketing Rounds in your preferred podcast feed and on YouTube.

New Episodes

  1. The Myopia Bet: Inside the Stellest Launch with Matthew Jackson

  2. Turning a Compliance Crisis into a Marketing Advantage with Lauren Anderson

  3. Overcoming IT Hurdles to Enhance Marketing Performance with Clint Paul

    Healthcare analytics leader Clint Paul shares how HSS rebuilt compliant Epic integrations to reveal true CAC, win IT buy‑in, and prove which channels really drive patients.

  4. Elevating Behavioral Health Marketing with Limited Budgets with Mari Considine & Cari Burke

    Elevate behavioral health marketing on limited budgets with Mari Considine and Cari Burke’s playbook for smarter KPIs, cross‑functional buy-in, and patient-first experiences.

  5. Using TV, Radio, and SMS to Crack the Upper Funnel with Neil Walker

    Crack upper-funnel growth with Oar Health’s Neil Walker as he reveals how TV, radio, and SMS can build intent, lower CAC, and drive measurable healthcare marketing results.

  6. Revolutionizing Healthcare Marketing with a CRM with Heather Linder

    Revolutionize healthcare marketing with CRM-powered precision. Discover how OU Health’s Heather Linder drives measurable growth, trust, and revenue with first‑party data.

  7. Why Multi-Channel Healthcare Marketing Fails (Even When Everyone Agrees) with Lauren Leone & Rich Briddock

    Build a multi‑channel healthcare marketing strategy finance believes in—protect brand spend, escape Google dependency, and prove ROI with credible, patient‑centric measurement.

  8. Multi-Channel Marketing That Finance Actually Believes In with Scott Orstad

    Build a multi-channel strategy your CFO actually believes in—use Scott Orstad’s playbook to prove ROI, outgrow Google, and fund brand and performance without a data science team.

  9. Why Search-First Payer Marketing Is Hitting a Ceiling with Craig Blake and Aaron Mauck

    Unlock why payer search performance is plateauing—and how smarter brand, channel, and retention strategy breaks the ceiling.

  10. How Channel Myopia Is Undermining Payer Marketing with Jeric Griffin

Unpack why last‑click lies to healthcare marketers—and how multi‑channel attribution and CRO can unlock real payer growth beyond overcredited paid search.

  1. How the Digital Front Door Drives Healthcare Growth with Adrienne Woods

The digital front door isn’t UX. It’s growth infrastructure. Learn how Hackensack Meridian Health tracks from click to attended appointment to prove marketing ROI.

  1. How to Grow Multi-Location Care on a Flat Budget with Allison Horn

Google Ads capture demand, not create it. See how Allison Horn grows 120+ practices by pairing outcome data with real-world demand generation.