Drive Member Enrollment. Prove Marketing Impact. Protect Member Data.

Strengthen enrollment performance and show leadership real results with a privacy-first marketing platform built for healthcare. With Freshpaint, you can measure what’s working across the member journey while meeting strict privacy and compliance requirements.

Trusted by leading Payers and health plan organizations.

The Results Payers Achieve with Freshpaint

Restore attribution, control cost per lead (CPL), and make every enrollment dollar count without relying on IT or creating compliance risk.

• 25-40% Reduction in CPL and cost per acquisition (CPA)
• ~2 Weeks Time to implement and launch enrollment campaigns ahead of AEP deadlines
• Full-Funnel Visibility from first click to completed enrollment on third-party sites like HealthSherpa and Connecture
• Zero IT lift required for marketing teams to launch and optimize campaigns

Why Payer Marketing Feels Harder Than It Should

Regional and national payers are navigating forces that didn’t exist a decade ago. Enrollment periods are more competitive, financial pressure is rising, regulatory scrutiny is intensifying, and consumer expectations continue to climb. Despite all that, teams are expected to grow membership, improve experiences, and prove ROI without compromising privacy.

Growing Pressure, Shrinking Margin for Error

Rising medical loss ratios, shifting product mix (Medicare Advantage, Medicaid, individual), and intense competition mean marketing budgets must work harder every open enrollment. Without reliable performance data, you end up trying to blindly adjust and optimize spend during critical enrollment periods.

Broken Visibility from Click to Enrollment

Members compare plans, start quotes, and drop off across multiple digital properties and channels, but you can’t connect those journeys end‑to‑end. When pixels are removed or restricted, you lose conversion data, can’t trust attribution, and struggle to understand which channels and messages drive completed applications or enrollments.

Privacy Rules Block Modern Tactics

Regulatory scrutiny of healthcare data practices has intensified in recent years. This has caused compliance teams to restrict or shut off traditional tracking and targeting tools altogether.

Solutions That Transform Payer Marketing

Freshpaint helps payer marketing teams move forward without tradeoffs. By creating a privacy-first data foundation, payers can improve performance, measure true enrollment impact, and protect member data, all on a single platform built for healthcare.

Improve Marketing Performance

Connect quote starts, plan comparisons, and completed enrollments without exposing sensitive data. Freshpaint lets you safely build, activate, and optimize segments across ad platforms, restoring retargeting, lookalikes, and suppression lists that drive higher-quality leads and lower acquisition costs.

• Build suppression lists to avoid wasted spend on already-enrolled members
• Reduce cost per acquisition by up to 25–40%
• Restore retargeting and lookalike audiences for members without exposing PHI
• Scale winning campaigns with confidence during open enrollment

Measure Marketing Impact

See how every dollar spent drives member acquisition, retention, and engagement. Freshpaint gives you real-time reporting on cost per acquisition, conversion rates, and campaign ROI, so you can shift budgets to what’s working and prove marketing’s value.

• Connect ad impressions and clicks to real member actions from third party enrollment sites like HealthSherpa & Connecture.
• Identify where member journeys drop off across channels
• Track cost per acquisition and conversion rates by channel, campaign, and creative
• Defend budget decisions with data leadership can trust

Protect Privacy & Compliance

Stay ahead of regulatory requirements and member trust. Freshpaint gives you visibility into every tag and tracker on your digital properties, ensuring only compliant, anonymized data flows to analytics and ad platforms.

• Automate governance for all web trackers and tags
• Provide audit trails for compliance teams.
• Maintain HIPAA compliance while supporting high-performance marketing.

Proven Results

A National Payer Improved Marketing Performance by 53%

With Freshpaint, the payer was able to attribute conversions accurately, including high-value, post-authentication actions, without compromising member privacy or relying on outdated workarounds.

• 85% Improvement in Google Search CPA with Freshpaint attribution vs Adobe-only tracking
• By pairing Adobe with Freshpaint, the payer unlocked full-funnel attribution without compromising on compliance.

Purpose-Built for How You Market

Payer marketing isn’t one-size-fits-all. Campaigns spike during open enrollment, run across a complex mix of channels, and operate under constant regulatory scrutiny. Freshpaint is designed to support how payer teams work.

Win Enrollment When Every Week Counts

During Annual Enrollment Period, every day and every dollar matters. Payer teams need real-time visibility into which channels, creatives, markets, and plans are delivering the lowest cost-per-enrollment so they can optimize in flight and prove ROI to leadership.

Understand What Drives Enrollment Across the Member Lifecycle

Enrollment decisions are influenced by multiple experiences across research, comparison, and post-login engagement. Payers need to understand which interactions actually predict completed enrollments or plan switches.