Drive Virtual Care Growth. Prove Marketing Impact. Protect Patient Data.

Understand which campaigns, channels, and messages drive care activation and completed appointments, while keeping patient data protected. Freshpaint enables virtual care marketers to deliver new patient growth via full-funnel marketing with a privacy foundation.

Trusted by leading virtual care platforms.

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The Results Virtual Care Marketers Achieve with Freshpaint

Lower acquisition costs, connect marketing spend to real virtual care attended appointments, and have confidence that every pixel and event is configured for compliance.

70%

Reduction in cost per lead (CPL) for patient acquisition campaigns

20%

Average customer acquisition cost (CAC) reduction when optimizing for visit completion

Zero

IT lift required for marketing teams to launch campaigns

Full-Funnel

Visibility into intake flows, activation, and downstream care events

Why Virtual Care Marketing Teams Are Stuck Between Growth and Compliance

Virtual care teams are being asked to do more with less. Budgets are tight, patient journeys are less predictable, and proving what’s working is harder than it used to be. At the same time, regulators are setting higher standards for data protection, and patients want virtual-first experiences that feel fast, simple, and intuitive.

ROI Expectations Outpaced Visibility

Leadership wants clear answers on cost per lead, cost per completed visit, and return on ad spend. But when conversion tracking is incomplete or restricted, performance reports rely on proxies instead of outcomes, making it harder to know which campaigns deserve more budget and which ones are quietly underperforming.

Targeting Got Harder

You want to reach high-intent audiences, but privacy concerns mean you aren’t able to build targeted audiences in ad platforms using 3rd-party data. You need a smarter way to build audiences that help your marketing campaigns meet the right targets at the right moment.

Privacy Changes Broke Measurement

Stricter interpretations of HIPAA and state privacy laws forced you to shut off analytics tools and ad platforms. You suddenly lost visibility into which channels drove visit starts, intake completion, and care delivered, making it nearly impossible to optimize spend confidently.

Solutions That Transform Virtual Care Marketing

Freshpaint removes the tradeoff between performance and privacy for virtual care teams. By combining a privacy-first foundation with the tools marketers rely on, teams can move faster, prove impact, and protect patient data without relying on risky tracking or IT-heavy workarounds.

Improve Marketing Performance

• Build high-intent audiences based on visit starts, intake completion, and completed encounters
• Retarget users who engaged with intake, scheduling, or education flows without exposing patient data
• Create lookalike audiences from patients who complete care
• Exclude patients who have already converted using internal suppression lists

Measure Marketing Impact

Get a clearer picture of what’s actually driving care activation and completed virtual visits. Freshpaint brings performance data together from multiple channels and touchpoints, so that teams can understand what’s actually driving real care delivery outcomes and prove marketing’s impact with confidence.

• Connect impressions, clicks, and engagement to virtual visits and completed encounters
• Compare performance across campaigns and strategies
• Apply multi-touch attribution to understand how upper- and lower-funnel campaigns work together
• Communicate results using outcome-based metrics leadership expects

Protect Privacy & Compliance

Replace risky pixels with a privacy-compliant one that’s built for healthcare environments. Freshpaint provides centralized visibility and event-level control so compliance teams can manage risk while marketing teams maintain performance.

• Identify and monitor third-party trackers across marketing, education, and scheduling pages
• Enforce consistent data governance policies across the organization
• Prevent sensitive health context from flowing to analytics and advertising platforms
• Maintain audit-ready visibility for legal and compliance reviews

Proven Results

Maximizing Conversions While Minimizing Cost

HIPAA created a data blind spot, leaving the organization unable to track conversions or measure campaign performance without risking exposure.

Results That Matter

100% Visibility Restored & Elevated

With the help of Freshpaint, real-time, privacy-compliant conversion data once again powered Smart Bidding, audience modeling, and retargeting.

Improved Click-Through Rate, Cost-Per-Click & Conversion Rate

The healthcare organization achieved an above-average 13% click-through rate on its Paid Search campaign, a decrease of 41% on click-through rate, and an 38% increase in conversion rate.

"Freshpaint didn’t just restore performance data—they elevated it. All during a shorter campaign window and with less ad spend."

Purpose-Built for How You Market

Freshpaint gives virtual care teams a privacy-first data foundation they can use across every stage of the funnel while keeping PHI out of non-compliant tools.

Patient Acquisition Campaigns

• Measure engagement across symptom research, educational content, and care-exploration pages
• Understand which channels and campaigns generate high-intent virtual-care demand
• Build compliant remarketing and lookalike audiences from early engagement signals
• Share privacy-safe signals with ad platforms to improve optimization

Optimize Your Digital Front Door and Intake Flows

• Measure engagement across scheduling, intake, and onboarding flows
• Visualize where patients drop off during digital-front-door experiences
• Support compliant retargeting for incomplete or abandoned intake journeys
• Share clean engagement signals with analytics and CRM tools

Turn Scheduled Visits Into Completed Care

• Understand where patients drop off between booking, intake, and session start
• Attribute outcomes like cost per completed visit back to upstream campaigns
• Identify patterns that contribute to no-shows or failed visit activation
• Maintain full attribution across the virtual visit journey without compliance risk

Why Virtual Care Marketers Choose Freshpaint Over Alternatives

While other solutions force tradeoffs between compliance and performance, Freshpaint is built to support how virtual care marketers actually acquire, convert, and engage patients at scale.