Freshpaint Event Tracker

Measure What Users Actually Do, Not Just What They View

Go beyond pageviews to see exactly which experiences work and where users get stuck. Freshpaint captures event-level behavior so teams can improve onboarding, engagement, and retention with confidence.

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100+

Tools integrated through a single API

Real-Time

User actions stream instantly into analytics and activation tools. Data accuracy powered by your own events.

Privacy-First

Foundation designed specifically for healthcare.

Zero

Data engineering required (built for marketers).

Why Healthcare Teams Still Can’t See What Users Actually Do

Healthcare teams work hard to drive traffic to their websites and apps. They can see pageviews increasing and sessions trending up with their analytics tools, but they can’t see what people actually do once they get there. When data stops at surface-level metrics, teams are left guessing what’s working, what’s not, and why.

Traffic Doesn’t Explain Actions

Traditional analytics tell you how many people visit and how long they stay. They do not show which steps users take, which elements they interact with, or where they abandon key flows like sign-ups or scheduling. Without visibility into actions, it is impossible to know why performance stalls or improves.

Teams Can’t See Where Users Drop Off

Clicks, form starts, feature usage, and conversions are often tracked inconsistently or not at all. Events live across marketing sites, apps, and tools with different definitions and no shared context. Without unified insights, teams are left guessing where friction exists and which experiences need attention.

Acting on Insights Takes Too Long

Some interactions matter more than others, but without event-level data, teams cannot tell which actions lead users to find value, return, or convert. Even when teams identify an issue, getting usable data into analytics, messaging, or optimization tools takes time and engineering effort.

How Freshpaint Event Tracker Works

Understand Behavior, Reduce Friction, and Improve Outcomes

See The Full Journey

• Track meaningful actions like clicks, form starts and completions, feature usage, and key moments in the journey.
• Understand how users move through sign-up, scheduling, and onboarding flows.
• Compare behavior across cohorts and segments.

Identify Where Experiences Break Down

• Pinpoint where users abandon forms, stop progressing, or fail to complete key steps.
• Understand which interactions slow people down or cause drop-off.
• Prioritize improvements based on real drop-off patterns instead of guesswork.

Put Behavior Data to Work Across Your Stack

• Measure how quickly new users reach perceived value and which actions get them there.
• Identify behaviors that correlate with return visits, engagement, and retention.
• Trigger campaigns or interventions based on real user actions, without exposing sensitive data.

Key Features & Capabilities

Autotrack

Capture interactions across your website without requiring predefined events or repeated code changes. Freshpaint automatically collects behavioral data out of the box, creating a complete record of user activity from day one.

Precision Tracking APIs

Some events need to be tracked at a very specific moment. Freshpaint supports this through client-side and server-side SDKs, allowing teams to explicitly track events and control exactly when they fire.

Hybrid Tracking Model

Get the best of both worlds. Combine automatic tracking with precision, code-based tracking in the same platform to unlock the speed and control you’ve been missing.

Retroactive Event Access (Time Machine)

Create new events and analyze historical behavior using the first-party data that you’ve already collected. With Time Machine, teams can backfill events without waiting for future traffic or re-instrumenting the site.

Cross-Domain Event Tracking

Preserve attribution and behavioral context as users move across devices and domains. Eliminate tracking gaps and maintain a continuous view of the customer journey.

Google Tag Manager Reuse

Use your existing Google Tag Manager setup through Freshpaint to restore data sharing across ads and analytics tools. Teams can avoid rebuilding tags while centralizing event governance in one place.

No-Code Event Definition

Create, name, and manage events using a visual interface instead of writing code. Event logic lives outside application code, making it easy to update tracking as needs change without pulling in engineering.

Event-Level Destination Control

Control which events are sent to which destinations at the event level. Enable or disable downstream delivery to reduce clutter, manage platform limits, and enforce data governance rules.

Industry Use Cases

Hospitals & Health Systems

• Connect campaign activity to completed appointments and downstream actions in a HIPAA-aligned way.
• Preserve attribution as users move between hospital websites, subdomains, and scheduling or portal experiences.

Urgent Care, Outpatient & Specialty

• Capture clicks on digital journeys where small points of friction can lead to lost visits.
• Connect phone calls back to digital campaigns to reflect how patients actually book care.

Dental (DSO & Practices)

• Manage tags for dozens of practice sites in one place.
• Track interactions to pinpoint where patients abandon onboarding.

Payers & Health Plans

• Automatically capture quote starts, plan comparisons, subsidy tools, and enroll CTAs.
• Reconstruct enrollment funnels after AEP to see which interactions predicted completed enrollments.

Pharma, Devices & Virtual Care

• Track HCP content engagement to see which drives patient activation and care engagement.
• Use cross-domain tracking to analyze the impact of DTC campaigns without leaking sensitive health information.

FAQ

How is Event Tracker different from Google Analytics or traditional analytics tools?
Traditional analytics tools focus on pageviews and sessions and often collect more data than healthcare regulations allow. Event Tracker is built for event-level control.

Does Event Tracker require engineering support to get started?
No. Teams can begin with Autotrack to capture common interactions without custom code.

What types of events can be tracked?
Event Tracker supports both behavioral and outcome-based events.

How does Event Tracker handle historical data?
Freshpaint Event Tracker automatically collects raw behavioral data through Autotrack, allowing teams to define events after the fact.

How does Event Tracker support privacy and compliance requirements?
Event Tracker captures first-party data in a BAA-supported platform and enforces privacy through event-level controls.