You Shouldn’t Have To Choose Between Moving Fast and Staying Compliant.

Blocked pixels. No signals back to your ad platforms. Unable to measure bottom-of-the-funnel conversion events for your DTP programs. Freshpaint gives pharma marketing teams real-time visibility across the full DTC and DTP patient journey — without leaking sensitive health data.

Get a Demo Get the 2026 DTC & DTP Pharma Survey Report

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100%
Of pharma marketers say privacy constraints impact performance
83%
Can't connect website visits to Rx fills
67%
Avoid entire ad platforms just to stay compliance
250+
Healthcare & life science organizations trust Freshpaint

Three Gaps Capping Your Campaign Performance & Speed

Pharma marketing stacks weren't built for the evolving regulatory and privacy environment. Over time, teams have layered workarounds onto a broken foundation, and paid the price in speed, visibility, and ROI.

You can't place pixels, so you can't optimize

Legal blocks third-party pixels across branded sites, condition-specific pages, copay programs, and clinical trial landing pages. That means no signals back to Meta, Google, or your DSPs — and no way to optimize campaigns in real time.

Visibility disappears at the DTP handoff that matters most

A patient clicks your ad, visits the branded site, and redirects to a telehealth partner or pharmacy fulfillment partner. You lose them completely. No way to tie campaigns to the bottom of funnel events.

Your analytics are running weeks or months behind

Modeled Rx lift data from third-party vendors can lag 6+ months. Internal analytics platforms are hard to access and slow to action. By the time insight is available, the campaign window has closed and the budget has been reallocated on assumptions.

Use Cases

Built for DTC and DTP Pharma Campaigns

From branded drug sites to off-domain partner redirects, Freshpaint connects compliant measurement to real patient outcomes.

DTP Measurement

DTC Performance

First-Party Audiences

Track the Full DTP Journey — From Ad Click to Filled Script

When a patient redirects from your branded drug page to your 3rd party partner’s experience (telehealth and pharmacy fulfillment) — that's where the commercial outcome actually happens. Freshpaint stitches together the full journey across domains.

How Freshpaint Helps:

• Track cross-domain journeys—from branded sites to telehealth and pharmacy partners—without exposing sensitive health data. Freshpaint signs BAAs with your downstream partners, so you can connect the full patient journey while staying compliant.
• Send de-identified conversion events back to ad platforms — without sharing sensitive health data.
• Connect bottom of funnel conversion events to originating campaigns and channels.
• Measure CAC and ROAS by tracking all the way to the fulfilled prescription, not just the page visit.

Get your optimization signals back — without the compliance exposure

When legal blocks third-party pixels, every performance channel goes dark. Freshpaint restores the conversion signals that power campaign optimization across paid social, paid search, programmatic, and CTV — compliantly.

How Freshpaint Helps:

• Replace third-party pixels across branded drug sites and condition-specific pages with a single compliant data layer
• Send real-time conversion events to Meta, Google, Trade Desk, StackAdapt, and other DSPs
• Enable lookalike audiences and suppression lists in a privacy-safe way
• Go from monthly/quarterly optimization cycles to real-time decisions with live signal data

Activate Your First-Party Data Across Ad Platforms — Compliantly

Leading pharma organizations spend millions annually on modeled health audiences. Freshpaint helps you activate the first-party data you already have — under proper consent — and send it to media platforms compliantly.

How Freshpaint Helps:

• Activate the consented patient data you already have
• Generate compliant seed and lookalike audiences for paid media activation
• Push hashed audience segments to Meta, Google, and programmatic DSPs — no raw identifiers
• Build suppression lists from patients already on therapy to reduce wasted spend and impressions

How Freshpaint Works

A Single Governed Data Layer Built for Pharma

Instead of patching broken tracking, Freshpaint replaces it. One compliant pixel. Privacy controls at the source. Performance signals back to every platform you run.

Replace third-party pixels with one compliant layer

A single Freshpaint pixel replaces every third-party script and tracker. Sensitive health data is automatically filtered before anything leaves your environment. No manual scrubbing, no IT ticket, no compliance review for every new tag.

Send real-time signals back to your ad platforms

Compliant conversion events flow in real-time to ad platforms and analytics tools. The optimization signals your campaigns depend on like lookalike audiences, suppression lists, and bid optimization are restored immediately.

Track cross-domain direct-to-patient journeys through partner handoffs

When a patient redirects from your branded site to a telehealth partner or online pharmacy, the journey doesn't break. Freshpaint stitches together the full funnel across domains — with compliance baked in.

Give compliance the visibility to approve campaigns faster

When privacy and compliance can see exactly what data is collected, where it flows, and how it's governed, they can approve campaigns faster and with confidence. Freshpaint makes compliant growth a shared foundation, not a bottleneck.

Proven Results

Real Impact From a Global Medical Device Company

Rebuilding DTC Performance With Privacy-First Tracking

When a major medical device brand was forced to remove traditional tracking for compliance reasons, their direct-to-consumer performance stalled overnight.

Result That matter

90% CPL Reduction Freshpaint restored privacy-safe conversion signals that ad platforms could actually optimize against, bringing CPL from $5,000+ to ~$500.

Recovered Lead Volume on Meta With compliant tracking in place, the team restored lead flow on Meta and regained confidence in performance-driven acquisition.

Removing non-compliant pixels was the right call for patient privacy, but it cut our lead volume by nearly 90% and drove cost-per-lead from ~$500 to $5,000+.

Freshpaint gave us a privacy-compliant way to reconnect our marketing stack and re-optimize paid social without compromising our standards. Within months, we recovered 85–90% of lost lead volume, returned CPL to baseline, and are now scaling this approach globally.
Principal Paid Media Specialist, Global Medical Device Company