# What’s New and What’s Next

Proven strategies and fresh thinking for those on the front lines of healthcare marketing.

## Compliance

**ALERT:** What the FTC/State Complaint against Hims & Hers Means for Healthcare Marketers and Privacy Leaders

## Marketing Performance

The New Foundation for High-Performance Pharma Marketing

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## Use Cases

How To Make Facebook Ads HIPAA-Compliant and Still Get Conversion Tracking

## Marketing Performance

Healthcare Marketing's Playbook for the 2027 Medicaid Changes

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## Marketing Performance

Single-Funnel Thinking in Healthcare Marketing is Outdated

What changes when you treat patient acquisition as a series of funnels.

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### July 29, 2026

## Marketing Performance

How the 2022 HHS Guidance Accidentally Made Healthcare Marketers Better

Future-proofing measurement with first-party data.

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### July 8, 2026

## Marketing Performance

How to Navigate Health Data Privacy Laws in DTP and DTC Pharma Marketing

Privacy is becoming pharma marketing's new competitive advantage.

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### July 6, 2026

## Product

Freshpaint AI, Conversion Rate Optimization, Personas, and More: New Freshpaint Features for Healthcare Marketers

Our latest features help marketers improve website conversion and get faster answers with AI.

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### June 30, 2026

## Product

What to Look for in a Healthcare Marketing Platform Partner

Five things our CPTO recommends you focus on.

### June 22, 2026

## Marketing Performance

How a Payer Marketing Agency Drives Enrollment When Pixels Are Off the Table

Turn D-SNP enrollment limits into an edge. See how Amsive Health grew leads without pixels, real-time data, or extra budget.

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### June 16, 2026

## Product

Solving One of Healthcare Marketing’s Attribution Blind Spots: Phone Calls

Freshpaint and CTM partnered to unlock privacy-safe call attribution for healthcare.

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### June 11, 2026

## Marketing Performance

Beyond Search and Social: Measuring CTV’s Role In Patient Acquisition

Vibe and Freshpaint are helping healthcare marketers measure how CTV campaigns drive real patient actions.

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### June 11, 2026

## Marketing Performance

Why Multi-Location Dermatology Groups Can't Afford Inconsistent Tracking — And How to Fix It

How dermatology groups improve growth decisions with standardized tracking.

### June 8, 2026

## Product

Are You Converting the Most Expensive Page on Your Website?

How conversion rate optimization improves performance without increasing spend.

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### June 4, 2026

## Compliance

HIPAA-Compliant Healthcare Advertising: How to Run Compliant Campaigns

Learn how healthcare marketers can run HIPAA compliant, data-driven campaigns that drive growth without exposing PHI

### May 19, 2026