Freshpaint Blog | Healthcare Marketing & Privacy
What’s New and What’s Next
Proven strategies and fresh thinking for those on the front lines of healthcare marketing.
Compliance
ALERT: What the FTC/State Complaint against Hims & Hers Means for Healthcare Marketers and Privacy Leaders
Marketing Performance
The New Foundation for High-Performance Pharma Marketing
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Use Cases
How To Make Facebook Ads HIPAA-Compliant and Still Get Conversion Tracking
Marketing Performance
Healthcare Marketing's Playbook for the 2027 Medicaid Changes
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Marketing Performance
Single-Funnel Thinking in Healthcare Marketing is Outdated
What changes when you treat patient acquisition as a series of funnels.
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July 29, 2026
Marketing Performance
How the 2022 HHS Guidance Accidentally Made Healthcare Marketers Better
Future-proofing measurement with first-party data.
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July 8, 2026
Marketing Performance
How to Navigate Health Data Privacy Laws in DTP and DTC Pharma Marketing
Privacy is becoming pharma marketing's new competitive advantage.
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July 6, 2026
Product
Freshpaint AI, Conversion Rate Optimization, Personas, and More: New Freshpaint Features for Healthcare Marketers
Our latest features help marketers improve website conversion and get faster answers with AI.
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June 30, 2026
Product
What to Look for in a Healthcare Marketing Platform Partner
Five things our CPTO recommends you focus on.
June 22, 2026
Marketing Performance
How a Payer Marketing Agency Drives Enrollment When Pixels Are Off the Table
Turn D-SNP enrollment limits into an edge. See how Amsive Health grew leads without pixels, real-time data, or extra budget.
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June 16, 2026
Product
Solving One of Healthcare Marketing’s Attribution Blind Spots: Phone Calls
Freshpaint and CTM partnered to unlock privacy-safe call attribution for healthcare.
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June 11, 2026
Marketing Performance
Beyond Search and Social: Measuring CTV’s Role In Patient Acquisition
Vibe and Freshpaint are helping healthcare marketers measure how CTV campaigns drive real patient actions.
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June 11, 2026
Marketing Performance
Why Multi-Location Dermatology Groups Can't Afford Inconsistent Tracking — And How to Fix It
How dermatology groups improve growth decisions with standardized tracking.
June 8, 2026
Product
Are You Converting the Most Expensive Page on Your Website?
How conversion rate optimization improves performance without increasing spend.
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June 4, 2026
Compliance
HIPAA-Compliant Healthcare Advertising: How to Run Compliant Campaigns
Learn how healthcare marketers can run HIPAA compliant, data-driven campaigns that drive growth without exposing PHI