Stop Optimizing for Form Fills. Start Optimizing for Patient Visits.

Connect ad clicks to attended appointments and revenue. With Freshpaint, you can see which campaigns actually drive attended visits, prove marketing ROI to leadership, and send lower-funnel conversion data back to ad platforms, all while staying HIPAA-compliant.

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20%+

Average customer acquisition cost (CAC) reduction when optimizing for attended appointments

10%

Increase in appointment volume when budgeting the same ad spend

True

High-value conversion signals that unlock better ad optimization

Why Healthcare Marketers Can't Measure Real ROI

Most healthcare marketers optimize campaigns based on form fills. But form fills don't generate revenue; attended visits do. Data silos across healthcare organizations mean marketers don’t have access to the whole story from first touch through attended care. This forces them to optimize campaigns based on ad & web engagements rather than revenue.

Form Fills Aren't the Real Conversion

You report success based on form fills, but 20-40% never turn into attended appointments. That inflates your CAC and blurs the line between campaigns that drive real revenue and those that fall short. Without connecting ad clicks, website clicks, or form fills to attended appointments, you're optimizing for the wrong part of the funnel.

Can't Prove Marketing ROI to Leadership

Your CFO sees marketing as a cost center because you can't connect ad spend to real business outcomes. You know campaigns work, but your data only goes as far as form fills. Without tying marketing to attended appointments and revenue, you'll never unlock more budget or prove your team's value.

Ad Platforms Optimize Blindly

Platforms like Google and Meta need conversion feedback to improve targeting and reduce CAC. When you can only send booking data, their algorithms optimize for appointments that might not show up. Without lower-funnel conversion signals (attended visits, revenue), you're leaving valuable CAC improvement on the table.

What Ad Performance Unlocks

Use Performance Data to Lower CAC and Prove ROI

Bring the Full Patient Journey Together

• Connect ad platforms to appointment and visit outcomes in a single HIPAA-compliant platform
• Integrate data through secure, flexible methods like API and file-based transfers
• Use existing systems and data as inputs, including scheduling and in-house tools

Precise Attribution & Trusted Measurement

See which campaigns actually bring patients through the door.

• Map the full patient journey: Ad Click → Website Visit → Booking → Attended Visit → Revenue
• Build an attribution chain that shows which campaigns drive real patient visits
• Match ad click IDs (GCLID, FBCLID) with appointment records and attendance status

Optimize Using Full Funnel Metrics

Use real appointment outcomes to make confident decisions and improve how ad platforms optimize.

• Eliminate guesswork with validated CAC and ROI metrics
• Enable smarter targeting using lower-funnel conversion signals
• Optimize spend based on campaigns that drive actual patient visits

Key Features & Capabilities

Everything You Need to Connect Campaigns to Real Patient Outcomes

• EHR & Scheduling System Integrations
  Direct integrations with major EHRs and scheduling platforms. Freshpaint pulls appointment data, including booking status, attendance status, and appointment dates, via direct connections and secure SFTP.

• Ad Platform Attribution
  Match ad click IDs from Google Ads, Meta, and other platforms to downstream appointment activity. See exactly which campaigns, ad sets, and creatives influenced bookings and which ones ultimately resulted in completed visits.

• Attended Appointment Tracking
  Track the metrics that actually matter: did the patient show up? Measure cost per attended appointment, show rate by campaign, and no-show patterns by channel. Optimize for chair-filling, not just calendar-filling.

• Revenue Attribution
  Connect ad clicks all the way to billed revenue. See which campaigns drive not just appointments, but procedures, treatments, and revenue. Calculate true ROAS based on business outcomes, not web conversions.

• Conversion Event Feedback to Ad Platforms
  Send attended appointment and revenue conversion events back to Google Ads, Meta, and other platforms. Give ad algorithms the lower-funnel signals they need to optimize targeting, bidding, and audience selection.

• Campaign Comparison Dashboards
  Compare performance across campaigns using both web metrics and real outcomes. See cost per booking vs. cost per attended appointment side-by-side. Identify campaigns that look strong early but fail to deliver completed visits.

• Multi-Location Performance Tracking
  Track appointment and attendance performance by location, market, or region. See which clinics have the best show rates, which markets deliver the lowest CAC, and where to scale your budget.

• ROI Reporting for Leadership
  Show how marketing drives real business outcomes (e.g., attended appointments, patient volume, and revenue) with clear reporting dashboards. Give CFOs and CEOs the proof they need to see marketing as a growth engine, not a cost center.

Proven Results

Real Impact From Leading Healthcare Organizations

Cutting Acquisition Costs by Optimizing for Attended Visits

Privacy constraints forced a fast-growing urgent care provider to rely on proxy metrics like clicks and form fills, making it difficult to understand true ROI or justify spend to leadership.

27.5% Lower Acquisition Costs

Improved conversion accuracy by aligning campaign optimization with attended visits rather than early-stage engagement.

Executive-Defensible ROI

Connecting ad performance to attended visits gave the marketing team a credible, data-backed story to demonstrate marketing efficiency.

“Without Freshpaint's ROI data, I'd have assumed some campaigns weren't converting as well, when they were actually outperforming on the backend.”
Justin Olsen, CMO at Fast Pace Health

Integrations

Ad Performance is designed to fit into existing workflows so teams can unify data, measure outcomes, and activate lower-funnel signals without added complexity.

Industry Use Cases

Built for Your Type of Organization

Every healthcare vertical needs to connect ad spend to real outcomes. Ad Performance delivers the down-funnel metrics that matter most to your business model.

• Hospitals & Health Systems
  Track cost per attended appointment by service line and allocate budgets effectively.
• Urgent Care
  Measure cost per attended visit by location, market, and campaign.
• Dental (DSO & Practices)
  Track cost per attended consultation by procedure type and measure show rates across your dental network.

FAQ

Common Questions About Ad Performance

• How does Ad Performance connect ad clicks to attended appointments?
  Freshpaint captures ad click IDs (GCLID, FBCLID) when users land on your website, then matches those IDs with appointment records from your EHR or scheduling system.

• Which EHR and scheduling systems does Ad Performance integrate with?
  Freshpaint integrates with major EHR systems, plus scheduling platforms and practice management systems.

• Can Ad Performance track revenue, not just appointments?
  Yes. It connects ad clicks to billed amounts for true ROAS calculations.

• How long does implementation take?
  Typically takes 2-4 weeks, depending on your EHR system and internal processes.

• Does Ad Performance send conversion data back to ad platforms?
  Yes, it sends attended appointment conversion events back to Google Ads, Meta, etc.

• Is appointment and patient data shared with ad platforms?
  No, sensitive health data is stripped before sending conversion events.