Ad Performance For Epic Mychart

Stop Optimizing Epic MyChart for Form Fills. Start Optimizing for Attended Appointments & Real Revenue.

Connect ad clicks to attended appointments in Epic MyChart so you can measure true marketing ROI and optimize toward real patient revenue. With Ad Performance for Epic MyChart, you see which campaigns actually drive patients through the door, understand true cost per acquisition, and prove marketing’s impact to finance and leadership. All while staying aligned with HIPAA and keeping Epic as the system of record.

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20%+

Average customer acquisition cost (CAC) reduction when optimizing for attended appointments

10%

Increase in appointment volume when budgeting the same ad spend

$100k+ Annual Savings

From reallocating spend to campaigns that drive actual patient visits

Why Healthcare Marketers Can't Measure Real ROI from epic MyChart Data

Epic powers roughly 40% of the hospital market, yet most marketing teams still can’t access the outcome data they need from Epic and MyChart to understand what really drives revenue. That forces optimization on proxy metrics. And for teams relying on Google Ads and Meta as core acquisition channels, ad platforms are optimizing blind: they see a booking in MyChart at best — not whether the patient ever showed up or generated revenue.

Proxy Metrics, Not Patients

Most Epic MyChart programs are optimized on clicks, form fills, and booked appointments — signals that capture intent, not outcomes. Between no‑shows and cancellations, a large share of those bookings never turn into attended visits, so reported CAC looks better than reality and optimization stalls.

CAC is Estimated, and Leadership Doesn't Trust it

Because Epic outcome data isn’t tied back to campaigns, CAC is often a rough estimate based on early‑funnel conversions. That makes it hard to show which campaigns actually drive revenue, leaving budget decisions based on incomplete data and keeping marketing in the “cost center” bucket.

Google and Meta Never See Who Actually Showed Up

Ad platforms optimize on the signals you send them. If all they see is a MyChart booking, they’ll keep finding people who book — even if they don’t arrive. Without attended‑appointment signals from Epic, algorithms can’t bid toward the patients who complete care, leaving significant CAC improvement on the table.

What Ad Performance Unlocks

Use Epic Outcome Data To lower CAC and Prove ROI

Bring the Full Patient Journey Together

Bring Epic MyChart and marketing into one patient journey.

Unify ad clicks, website behavior, MyChart scheduling, and Epic attended‑appointment data into a single, end‑to‑end view. See how every campaign influences the path from first click to attended visit and revenue, without changing anything inside Epic.

Precise Attribution & Trusted Measurement

Measure true CAC based on attended appointments.

Connect Epic appointment outcomes back to specific channels, campaigns, ad groups, and keywords so CAC is calculated on who showed up, not just who booked. This revenue‑aligned view gives finance and service‑line leaders numbers they can trust.

Optimize Using Full Funnel Metrics

Feed attended‑visit signals into Google and Meta.

Convert attended appointments from Epic into privacy‑safe conversion events for Google Ads, Meta, and more. Give algorithms the lower‑funnel signals they need to bid toward the patients most likely to arrive, improving performance without increasing spend.

Key Features & Capabilities

Everything you need to connect Epic MyChart campaigns to real patient outcomes

Epic‑Friendly Data Connectivity

Use Epic reporting extracts and other read‑only data feeds to bring attended‑appointment data into Freshpaint — no code inside Epic, no disruption to clinical workflows.

End-to-End Attribution Across Web, MyChart, and Epic

Track the complete journey from ad click through website session and MyChart scheduling to attended visit and billed revenue, all tied back to your campaigns.

True CAC and Revenue Reporting

Calculate CAC using attended appointments, not proxy conversions, and see which Epic MyChart campaigns and service lines drive the most revenue, not just the most bookings.

Covers Both Web and Call-Center Bookings

Capture conversions from digital scheduling and call‑center workflows that ultimately write into Epic, so every path into MyChart is reflected in your performance data.

Optimization and Activation With Attended-Visit Signals

Turn attended appointments into conversion signals ad platforms can use for bidding, budgeting, and audience optimization — so spend flows to the campaigns that actually drive care.

HIPAA-Aligned, Read-Only Design

Keep Epic as the source of truth while Freshpaint operates as a read‑only measurement and activation layer, designed to meet healthcare privacy and compliance requirements.

Proven Results

Real Impact From Leading Healthcare Organizations

What Happens When You Optimize Epic MyChart on Attended visits

A leading urgent care provider used Ad Performance for Epic MyChart to dramatically improve their marketing.

Results That Matter

~20% Reduction in CAC

High Six-Figure Savings Over 12 Months

A leading urgent care provider thought their cost to acquire a patient was about $27, based on form‑fill conversions flowing into Epic MyChart.

After connecting marketing activity to attended appointments, they discovered true CAC was closer to $50, revealing a major gap between perceived and real performance.

By optimizing on attended visits instead of proxy metrics, they reduced CAC by ~20%, realized high six‑figure savings over 12 months, and shifted budget into the campaigns that actually drove patients through the door.

Industry Use Cases

Built for Your Type of Organization

Every healthcare vertical needs to connect ad spend to real outcomes. Ad Performance delivers the down-funnel metrics that matter most to your business model.

When campaigns span across multiple specialties, it becomes difficult to understand which service lines are actually driving patient volume and revenue. Ad Performance links advertising to attended visits and revenue in a HIPAA-compliant way, so you can clearly see which investments deserve continued support and which ones are quietly leaking budget.